Grant Pedersen · New York

CURA

Cancer-literacy research and product design

I co-founded CURA, a four-person healthtech venture, and led its UI/UX design. We used cancer-literacy research in Ho Chi Minh City to shape a product for high-risk individuals and their families.

Role

I designed the interface structure, user flows, product framing, screen hierarchy, and interactions for Kobi, our AI recommendation feature.

Starting Point

A co-founder's family experience with cancer helped shape the venture. We designed for high-risk individuals in Ho Chi Minh City and family members monitoring older loved ones from a distance.

Constraints

We developed CURA in the Duke Kunshan University DII startup incubator with a fixed budget and go-to-market timeline, within local health-data and legal constraints.