Grant Pedersen · New York

Outcomes & Reflection

What CURA taught me

CURA progressed through professor feedback, incubator development, pilot testing, and data collection in Ho Chi Minh City before shutting down after the founding team moved on. The work clarified how much healthtech UX depends on language, trust, local context, and reducing cognitive load at exactly the right moments.

Evidence

We received professor feedback, moved into active data collection, and used research inputs to reshape the onboarding and AI recommendation experience. Because the venture later shut down, the strongest evidence is process-based: user feedback changed product decisions before launch.

What I Would Improve

If relaunched, CURA should use stronger AI-driven personalization, tighter ML partnerships, and more robust clinical/data governance so recommendations can become more adaptive while staying trustworthy and understandable.

Design Growth

The project taught me that in health contexts, clarity is not a visual preference; it is a safety and trust mechanism. The best design move was often removing a step, lowering the reading level, or delaying complexity until the user was ready.