Grant Pedersen ยท New York
Outcomes & Reflection
What CURA taught me
CURA progressed through professor feedback, incubator development, pilot testing, and data collection in Ho Chi Minh City. The venture later closed after the founding team moved on.
Evidence
The strongest evidence is process-based: user feedback changed the onboarding and AI recommendation experience before launch. The work documents design decisions informed by research and testing, rather than measured product outcomes.
What I Would Revisit
Before relaunching, I would revisit personalization, machine-learning partnerships, and the clinical and data governance behind the recommendations.
What I Learned
I learned to remove steps, use simpler language, and delay detailed questions until users were ready.