Grant Pedersen · New York

Outcomes & Expansion

Growing retail presence and brand credibility

From January to April 2026, the live platform recorded 1.7k active users, 4.4k page views, 906 organic-search sessions, and users across seven countries.

Outcome Evidence

Traffic concentrated around the homepage, Find Our Wines, Producers, Clubhouse, and About pages, showing the core user loop was working: understand the brand, explore the wines, locate retailers, and find events.

Maintainability

The CMS structure supports producer additions, event updates, and changes to retailer discovery as the business grows.

Reflection

This project strengthened my ability to design for emerging categories. When introducing unfamiliar products, the site has to act as both brand system and trust infrastructure.