Grant Pedersen ยท New York

China Wine Club

Web Designer / Developer (Elementor / WordPress)

China Wine Club is Camden Hague's business importing modern Chinese wine into the United States. I built the website from initial concept through launch, turning an unfamiliar category into a credible digital platform for wine enthusiasts, retailers, restaurants, press, and buyers. The site needed to educate people on Chinese wine, show where to purchase it, promote events, and give Camden a backend she could keep using as the distribution network grew.

Role

Web designer and developer across the frontend, CMS, and supporting integrations. I owned the Elementor implementation, page layouts, responsive behavior, backend setup, and custom functionality.

Starting Point

The logo, color palette, and design guidelines existed, but there was no website. I turned those foundations into a working public platform.

Business Goal

Build credibility for a category most American consumers had never encountered, then help visitors move from curiosity to action: learn about regions and producers, find retailers, and attend events.

Focus areas

  • Design
  • Web
  • Wine