Grant Pedersen · New York

Information Architecture & Regional Storytelling

Wine regions, producers, and retail discovery

We organized the wines by region and used a map of China to introduce the geography, climate, and producers. The navigation also supports retailer discovery and events.

Primary Audiences

Press, restaurants, wine buyers, retailers, collectors, and curious wine enthusiasts.

Content Decisions

The challenge was balancing educational detail with browsing. We used regional pages, producer stories, and bilingual naming to introduce Chinese wine while keeping retailers and events easy to find.