Grant Pedersen · New York

Design System & Implementation

WordPress, Elementor, CMS architecture, and responsive delivery

I designed and built the full frontend and backend in WordPress and Elementor, then worked directly with Camden meeting by meeting to refine layout, content, and behavior until the site matched her vision. The build had to stay within an existing color palette and brand guide while still feeling distinctive.

Implementation

Custom pages, responsive layouts, navigation, CMS structure, producer templates, event content, backend fixes, custom Google Maps behavior, and a retailer locator designed around real distribution needs.

Founder Collaboration

I worked directly with Camden throughout the project, iterating from her feedback and adjusting the site in working sessions so the final product felt like the business she was building, not a generic wine template.

Maintainability

The backend was structured so a non-technical founder could keep producers, events, and retailer locations current without needing a developer for every update.