Grant Pedersen · Product designer · New York

S’Cazzo

Illustration and bilingual print design for a five-night restaurant tour through Bangkok, Shanghai, and Chengdu.

Illustration, typography, layout & translation · Client project

One identity across a restaurant tour

S’Cazzo’s five-night tour needed posters and menus for different cities, venues, and events. I designed the materials as a connected set, starting with the existing pig logo and carrying its character through the illustrations and type.

S’Cazzo tour poster listing five nights in Bangkok, Shanghai, and Chengdu.
The full tour: Bangkok, Shanghai, and Chengdu.

Building on the pig logo

I extended the logo’s loose linework into a pig sitting with a glass of wine. I chose FF Providence Sans to sit alongside the illustrations, with black ink and a cream background connecting the posters and menus.

A seated pig holding a wine glass beside a tipped glass and a wine spill.
One of the illustrations developed from the logo.

Different events, a consistent layout

Each stop had its own venue logos, dates, addresses, and reservation details. I kept a shared layout for that information and changed the illustration for the event: a pig with wine for dinner, a sandwich and beer for the sandwich event.

I wrote the translations and arranged the English and Chinese together. A friend reviewed the Chinese copy.

Dinner-event poster with a pig illustration and event details in English and Chinese.
A dinner poster with English and Chinese event details.

Adapting the identity for a menu

The posters could lead with an illustration; the menus needed more space for dishes and descriptions. I kept the same typeface and linework, then used course headings to break up the food list.

S’Cazzo food menu with course headings, dish descriptions, and prices.
The food menu.

Organizing the wine list

I grouped wines by category and kept each English and Chinese description together. Bottle and glass prices have separate positions, so the denser menu retains a clear reading order.

Bilingual S’Cazzo wine list with wine categories and bottle and glass prices.
The wine list, with bottle and glass prices.

Illustration, typography, layout, and translation: Grant Pedersen. Chinese copy reviewed by a friend.