Grant Pedersen · New York

Product Architecture

Three-surface platform model

The product was structured around three interconnected surfaces: Launchpad for tokenized equity issuance, Exchange for trading early-stage shares, and Banking for stablecoin-native accounts. Even at concept stage, flows were functional and could connect across these surfaces.

UX Challenges

Designing trust in a space associated with volatility. Communicating compliance without overwhelming users. Balancing institutional credibility with crypto-native speed. Reducing friction in complex financial flows.

Design Intent

Make on-chain equity feel structured, regulated, and serious without losing the velocity of blockchain infrastructure.