This project examines how Manischewitz’s brand redesign reshaped consumer perception and market positioning, with a focus on younger audiences while retaining long-time customers. Using scraped Instagram comments and media articles, I conducted sentiment analysis with VADER and TextBlob to measure public and press response to the rebrand. The findings showed a predominantly positive reception, with over half of consumer comments expressing favorable sentiment and all media articles clustering around mildly positive scores. This work combines brand strategy, data analysis, and visual storytelling to evaluate how design decisions influence brand relevance and cultural accessibility in a modern market.